BaiBoo is being featured in TV3's successful program 1-2-3 on TV3 in February 2007. This is part of the partnership agreement BaiBoo has with Dutch Lady, Malaysia's leading dairy products company.

Recently, 1-2-3's TV crew recorded the BaiBoo feature in Guardian in MidValley. Guardian is one of BaiBoo's strategic partners. Expecting mothers can find BaiBoo brochures in every Guardian store. The BaiBoo Benefits Cards and Mummy's Tummy Boxes are distributed by Guardian also.

The crew is setting up in Guardian MidValley, while Sofia Jane, one of 1-2-3's hosts, is rehearsing her text.

Sofia Jane is explaining how BaiBoo members receive their own personalized BaiBoo Benefits Card, which offers discounts at selected merchants.

Sofia Jane, being a proud mother herself, encourages pregnant women to sign up for a free BaiBoo membership. Members will be rewarded with the Mummy's Tummy Box, filled with products for mother and baby, information and discounts.

Sofia Jane and BaiBoo's Bart van Luyn

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